Why Reviews And Ratings Matter In Digital Marketing?
Customer reviews and rating plays a major role in the success of any brand. With the customer reviews gone, it will be difficult for the customers to trust your brand or business. This is because, customer reviews helps in increasing the reputation and customer faith in your business or brand.
A positive review gives a great boost for your business and other potential buyers. Positive reviews about your company are like a testimonial for you.
Reviews & Ratings are certainly one of the most important indicators on how trustworthy a business or product is. With just a few reviews and a rating of 3.5 out of 5 stars, it's possible that your business may be doomed to failure. Fears aside, let's explore this issue in more detail.
Your business may give you top-notch service and you may even offer great products, however most consumers (55% according to an online survey I read) now make their buying decision primarily on the basis of what other consumers think about the brand. And all this worries your brand. This is why customers' reviews are one major part of SEO strategies today.
Google reviews are one of the important factors in local SEO and local ranking. If you have a great number of reviews Google will rank your website higher than other competitors. Your review can make your website to be one of the top search engine results...
Google has now added the Google reviews directly into their local search results . This is a very good news for small businesses, as your customers are more likely to use the reviews from Google instead of going on Yelp.
Managing your Google My Business profile correctly can be a challenging task, especially when you have multiple locations and they are scattered across the globe. However, by managing your GMB account well and providing local information, such as opening hours and photos, you will help to build trust in your business and potential customers will feel more inclined to visit your location.
Google My Business is a necessary component of local SEO. In fact, Google says that 85% of all online searches include some location information and that 70% of smartphone users rely on mobile devices to find local businesses.
These are just a few of the ways you can keep your Google My Business profile active and effective on the Google tool. The key is to make sure you are staying current, and keeping your GMB optimized at all times. You want to do everything you can to get people to find you online, and with Google My Business, it's easier than ever.
